Detail Cantuman

The purpose of this reaseach ia to enhance learning activities and increase students' entrepreneurial interest, this research aims to analyze e-commerce strategies and entrepreneurship training in boosting sales volume for businesses run by Bung Hatta University students. This research uses quantitative research. This research uses samples from Bung Hatta University student businesses. The data analysis technique used in this research is multiple linear regression. The hypothesis in this study was tested using a simultaneous test (F-test) and partial test (t-test) to determine the influence between variables. The classical assumption tests used in this research are the normality test, heteroscedasticity test, and multicollinearity test. This research tends to only test the direct relationship between the independent variable and the dependent variable, without looking at the effects of moderation and mediation. The results of this research are that E - Commerce (X1) has no significant effect on sales volume (Y). Meanwhile, the entrepreneurial training variable (X2) has a significant effect on sales volume (Y). So, further research is recommended to test moderating and mediating variables such as technology, trust, transaction security and other variables. Research identifies factors for increasing e-commerce strategies and entrepreneurship training among students

Keywords: e-commerce; entrepreneurship training; sales volume