THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO
The purpose of this research is to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population in sthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this research found the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1%
Keywords: Purchase Decision, Promotion, Brand Image
Detail Information
| Bagian |
Informasi |
| Pernyataan Tanggungjawab |
- |
| Pengarang |
Eko Putra - Personal Name
|
| Edisi |
Publish |
| No. Panggil |
808.206 |
| Subyek |
Eko Putra
|
| Klasifikasi |
808 |
| Judul Seri |
|
| GMD |
Text |
| Bahasa |
Indonesia |
| Penerbit |
LPPM Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat |
| Tahun Terbit |
2019 |
| Tempat Terbit |
Pasaman Barat |
| Deskripsi Fisik |
- |
| Info Detil Spesifik |
e-jurnal Apresiasi Ekonomi volume. 7. No. 2 Tahun 2019 |
Citation
. (2019).THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO.(Electronic Thesis or Dissertation). Retrieved from https://localhost/etd
