Citra Suci Mantauv, SE., MSi Pengarang

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan Lokasi terhadap keputusan pembelian. Sampel yang digunakan dalam penelitian ini adalah 100 orang. Pengambilan sampel dalam penelitian ini berdasarkan teknik convenience sampling. Model analissi yang digunakan yaitu regresi linear berganda. Dengan nilai konstatanta adalah 8,418 sedangkan nilai koefesien promosi 0.367 dan lokasi 0.432. berdasarkan hasil analissi data dengan regresi linear berganda diketahui bahwa nilai R-squre sebesar 0,773. Uji F menunjukan kedua variabel independen berpengaruh positif dan signifikan terhadap variabel dependen Kata Kunci : Promosi , Lokasi, Keputusan Pembelian The purpose of this research is to determine the influence of Promotion and Locations of purchasing decisions. The sample used in this research is 100 people. Sampling in this research is based on convenience sampling technique. The analysis model used is multiple linear regression. With the constant value (α) is 8.418 while the value of Promotion coefficient 0.367 and the locataion of 0.432. Based on the results of data analysis with multiple linear regression known that the R-squre value of 0.773. Test f shows the two variables indenpenden have a positive and significant effect on the dependent variable. Keywords: Promotion, Location, Purchase Decision The purpose of this research is to determine the influence of Promotion and Locations of purchasing decisions. The sample used in this research is 100 people. Sampling in this research is based on convenience sampling technique. The analysis model used is multiple linear regression. With the constant value (α) is 8.418 while the value of Promotion coefficient 0.367 and the locataion of 0.432. Based on the results of data analysis with multiple linear regression known that the R-squre value of 0.773. Test f shows the two variables indenpenden have a positive and significant effect on the dependent variable.